He has dedicated his life to rural life in the Sierra de Jalisco. He knows and experiences the traditions of this beautiful region every day, the same place where the agave maximiliana grows. His relationship with this plant and its ecosystem has been deep in many ways, especially in the symbiosis created by its conservation in exchange for the production of mezcal or raicilla; a passion that, for 30 years, has satisfied one of the most fundamental local traditions, for which he is recognized as the Raicilla Master of his village. Don Manuel only knows one way to make raicilla: the way his people love it!

Raicilla Master and agricultural engineer, the youngest of our masters but with great knowledge and technique. His love for this profession, and his understanding of nature and the modern world, result in a pure raicilla with unique characteristics. "Raicilla is the soul of the mountain, the spirit of Jalisco."

Known as El Lobo of the Sierra, he is a legendary Raicilla Master. His legacy, the result of decades of craftsmanship, goes beyond his perfectionist and meticulous processes that result in the utmost purity of the spirit, achieving the most essential expression of the agave, which he transforms into an elixir in his vinata, called the Spring of the Chief; referring to a natural spring that flows on his property. El Lobo has great charisma and warmth; during his always fascinating talks, he gives the impression of having a curious mind, embodying what could be considered the duality of a scientist and a philosopher: an Alchemist.